The MSK Patient Guide helps new patients find the information they need to start their journey at Memorial Sloan Kettering Cancer Center
Challenge
• Work cross-departmentally to translate an 80+ page print/pdf patient benefits into a simple interactive website
Solutions
• Easy to read and navigate page focused on patient benefits
• Friendly illustrations in MSK Brand style for increased comprehension
Roles
Illustration, visual and web design
Team
Cross-departmental (Patient Education, Brand, UX Design)
Iterations 1 - 2
I helped design the poster below which tells the story from start to second iteration. It was presented at MSK's 2024 Quality Improvement Symposium for which we won the first place Award of Distinction 🏆
Iteration 3
While the new illustrations were successful in increasing comprehension, they needed to be to match MSK's newly released illustration style
As the patient guide was being developed, the Brand team was coming up with an illustration style for the institution. The content of the illustrations was kept as is and translated into MSK's nascent illustration style for brand consistency.
Mockup with updated illustrations
The current version on MSK's site may be visited here!